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Thesis Proposal

Creativity and innovation in the workplace – a practical study of organizational creativity

By Dewire Labs Team

September 29, 2017

Creativity has always been at the heart of human endeavour. Allied to innovation, which creates unexpected value, it is now recognized as central to organizational performance. Creativity plays a critical role in the innovation process, and innovation that markets value is a creator and sustainer of performance and change. In organizations, stimulants and obstacles to creativity drive or impede the very enterprise itself. Creativity flourishes in organizations that support open ideas: these organizations create environments that inspire personnel and maintain innovative workplaces. But how do you allow for creativity and innovation without a loss of productivity? Read more

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