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Thesis Proposal

The Effect of Generation Y in Modern Organizations

By Dewire Labs Team

September 29, 2017

Generation Y originates from American Marketing referring to children born somewhere between the late 1970s to the millennium and are often called the Millennials. What shaped Generation Y, among other things were the Internet and the increasing globally connected world including the mobile phones and the personal computers as a part of their upbringing. Within the workplace, generation Y are known for being flexible and also looking for flexibility in where and when to work. Work/life balance and a relaxed office environment is of highest importance to this group while corporate climbing is less important. Read more

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